“TealHelix” Lays the Groundwork for Clearer Sustainable Food Labelling in Europe
The Project
TealHelix is an EU-funded project that aims to create a personalised, inclusive and targeted approach to sustainable food labelling. The project brings together 17 partners from 11 European countries, including academic and research institutions, NGOs, market research companies and marketing agencies. Coordinated by KU Leuven, a leading research university in Belgium and with a budget of €6.5 million, TealHelix responds to the current status quo of low incentive behind sustainable food consumption by understanding the motivational characteristics of consumers and empowering them in making informed, sustainability-aligned decisions.
As the project TealHelix concludes its second year, the consortium celebrates a period of significant scientific progress, strengthened European collaboration and the transition from research towards practical solutions that will help consumers make more informed and sustainable food choices. This milestone also offers an opportunity to reflect on the project's journey and honour the person whose vision made it possible.
