TealHelix: A New Approach to Sustainable Food Labelling – From Products to Consumers
The Project
TealHelix is an EU-funded project that aims to create a personalised, inclusive and targeted approach to sustainable food labelling. The project brings together 17 partners from 11 European countries, including academic and research institutions, NGOs, market research companies and marketing agencies. Coordinated by KU Leuven, a leading research university in Belgium and with a budget of €6.5 million, TealHelix responds to the current status quo of low incentive behind sustainable food consumption by understanding the motivational characteristics of consumers and empowering them in making informed, sustainability-aligned decisions.