Here are some moments from the 16th EuroMed Business Academy Conference, themed "Business Transformation in Unstable Environments." We extend our gratitude to all the participants and our exceptional speakers who shared their relevant research. The conference brought together over 200 management researchers from more than 30 countries to present studies on the business transformations that have taken place or are ongoing amidst the context of the COVID-19 pandemic and conflicts. Three days of inspiring presentations, valuable scientific discussions, and networking opportunities. Here's to all future prosperous collaborations and high-quality research across the globe!

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The marketing world is profoundly transforming by integrating artificial intelligence (AI) into its core strategies and processes. Marketers increasingly turn to AI tools to enhance their decision-making, optimize campaigns, and unlock new opportunities.

To begin, let's delve into statistics. In the ever-evolving landscape of marketing, attitudes towards AI are shifting dramatically. Recent data reveals that a staggering 50% of marketers are convinced that insufficient AI adoption is a significant impediment to realizing their professional objectives, according to a 2023 report by Mailchimp. Furthermore, a resounding 88% of marketers believe that their organizations must ramp up their utilization of automation and AI technologies to meet customer expectations and remain competitive in today's fast-paced market. These findings underscore the growing recognition of AI as a game-changer in the marketing world, with 54.5% of marketers anticipating that AI will play a pivotal role in greatly enhancing their marketing efforts. Perhaps even more intriguing is that a substantial 71.2% of these professionals are confident that AI can outperform humans in various aspects of their jobs. As marketers increasingly embrace the transformative power of AI, it is evident that a new era of marketing innovation and efficiency is on the horizon. Will it?

We propose new data moments to measure the role of life-cycle worker flows between employment, unemployment and out of the labor force in shaping cross-country differences in aggregate employment. We then show that a suitably extended version of the Diamond-Mortensen-Pissarides model can capture well these data moments.

This short seminar, therefore, functions as a brainstorming session for us to identify (potential) research gaps as a part of strategic discussion at our department. This is also an occasion to introduce the research profile of our new colleague, Tom Hashimoto.

We congratulate Agnė Jakubauskaitė on defending her dissertation “The Assessment of the Tax Behaviour of Self-employed Taxpayers” for the degree of Doctor of Economics.

This dissertation was prepared in the period of 2017 - 2022 at Vilnius University. Academic supervisor – doc. dr. Egidijus Bikas.

The 16th EuroMed Business Academy Conference "Business Transformation in Unstable Environments" is taking place on 27-29 September at the VU Science Communication and Information Centre. The conference brought together over 200 scholars and researchers from all over the world to present research on business transformation that has occurred/is occurring in the context of the covid-19 pandemic and wars.