About
Global Marketing Bachelor's degree program is the most popular in the field of business and public management studies in Lithuania. In 2022, the Global Marketing Program was recognized as the best program in the Faculty of Economics and Business Administration. In 2025, the programe has been accredited for the next 7 years by review of international experts.
The goal of the program is to prepare highly qualified specialists capable of analyzing the market, developing strategic marketing plans, leading and organizing advertising campaigns, planning pricing, logistics, communication, and operating not only in the local market but also applying the acquired knowledge in a cross-cultural environment.
All international applicants must meet the general admission requirements.
Important admission note for non-EU/EFTA applicants: The gap since completing your secondary education must not exceed five years.
For more information please write to the Faculty academic coordinator:
You Will Learn
The study program consists of 6 subject groups, distinguished on the basis of a ‘knowledge-application-critical assessment ’ system.
I group of subjects – „The Base of Management and Marketing Knowledge", providing macro and micro economics knowledge, a strong foundation in marketing and business law.
II group of subjects – „Specifics of Marketing in different business contexts", designed to deepen marketing knowledge in retail, service, personal selling, and business-to-business environments.
III group of subjects – „Sales, Management and Marketing connections“, which focuses on the application of specific marketing actions and tactics related to sales promotion and seamless communication in both traditional and digital media.
IV group of subjects – „International Marketing“, designed to deepen knowledge of international marketing, management, and communication aspects, and to master cross-cultural marketing.
V group of subjects – „Marketing Research”, designed to provide an introduction to marketing analytics and the field of marketing research, and to equip students with the skills needed to carry out marketing science research.
VI group of subjects – „Individualised studies“, designed to develop skills and knowledge in chosen fields: from psychology to information technology.
INTERNATIONAL ACHIEVEMENTS OF STUDENTS
Every year, teams of global marketing students participate in international competitions, where they compete with students from other countries and perform practical, strategic management, marketing, and communication tasks. One such example is global brand competition "L'Oreal Brandstorm," in which the tasks are integrated into marketing management lectures. Students of the program often return to Lithuania as competition laureates.
Results of the Regional Finals of the past three years:
2025 – Special jury mention. Team „Éclat” (G. Bložytė, Y. Hroma ir M. Stakhieieva)
2024 – II place. Team „Highlights“ (Ž.Budėnaitė, K. Kinčiūtė, Ū. J. Masteikaitė)
2023 – II place. Team „AROM.AI“ (N. Koc, N. Sungaila, R. Karvelytė)
III place . Team „ARtistic“ (M. Sinkevičius, M. Gailius, P. Ivaškevičius)
This study program also pays a lot of attention to students' professional practice. Read about it in the ‘Career Opportunities’ section!
Program partners:
Uniqueness of the Programme
- Specialisation in Marketing: about 60% of the subjects cover marketing content, ensuring a focused and in-depth preparation for a career in marketing. The rest of the subjects cover management, economics, law and information technology.
- Analytics & Research: the program puts a strong emphasis on quantitative research methods. Students learn how to collect, analyse and interpret data, which is important for the preparation of the Bachelor's thesis and will be particularly useful in future workplaces when conducting market research or evaluating campaign effectiveness.
- Lecturers are business practitioners: not only academics, but also active experts in marketing, advertising, communication, and other fields are teaching. Students are encouraged to create real marketing campaigns, which are presented and evaluated by business representatives.
- Up-to-date marketing with AI: students learn how to apply artificial intelligence (AI) to the development of advertising and marketing campaigns. Creative applications of AI range from generating ideas to developing personalised communications for different audiences.
- Opportunities for professional development: the content of the program allows to prepare for the Lithuanian Marketing Association (LiMA) exam and to pursue the European Marketing Certificate (EMC), which opens up wider opportunities for an international career.
- International experience: students are involved in international projects and competitions, take part in the annual L'Oréal Brandstorm Innovation Challenge, and have the opportunity to take part in the Erasmus+ exchange programme to develop interdisciplinary and intercultural competences.
Lecturers
Vytautas Dikčius
Indrė Radavičienė
Ramūnas Časas
Ignas Zimaitis
Syllabus
From the academic year 2023-2024, students enrolled in VU FEBA study programmes will have the opportunity to choose individual studies, which are integrated into each bachelor‘s study programme.
Individual studies are studies freely selected by a bachelor’s degree student.
Individual studies are implemented if the student selects: in-depth courses in a major study field (programme), interdisciplinary courses, courses in another study field, general university courses, minor field studies, courses in a foreign language (other than primary foreign language), partial studies or individual courses according to the harmonised curriculum, studying them in other Lithuanian and (or) foreign higher education institutions.
1 semester
Compulsory courses:
2 semester
Compulsory courses:
- Fundamentals of Accounting
- Consumer Behaviour
- International Marketing
- Fundamentals of Cross-cultural Management
- Service Marketing
Courses of Individual Studies
3 semester
Compulsory courses:
Courses of Individual Studies
4 semester
Compulsory courses:
Courses of Individual Studies
5 semester
Compulsory courses:
Courses of Individual Studies
6 semester
Compulsory courses:
- Marketing Management
- Marketing Analytics
- Advertising and Message Development
- Course Work
Courses of Individual Studies
7 semester
Compulsory courses:
- Professional Internship
- Final Bachelor Thesis
Career Opportunities
2291 Eur average salary of graduates
Global Marketing students undertake professional internships at around 80 different companies each year. The work of students during their internships has already been positively evaluated by companies such as Danske Bank A/S, Teltonika, Nordsecurity, Fabula ir partneriai, Wolt, Apranga, LIDL Lietuva, IKEA, GetJet Airlines, DHL Lietuva, and others.
These internships are not only an opportunity for students to learn about the specifics of various positions, gain a broader understanding of the market, and choose their desired career path, but also a valuable opportunity for potential employers to identify future employees.
Host companies on global marketing student internships:
„The student has shown excellent skills and knowledge in marketing and has introduced several innovations in our company that we had not used before or used very little. I am very satisfied with the work done by the student.“ (UAB Dreamsite)
„The student showed responsibility, creativity, and excellent knowledge in the field of organic content creation. During the internship, he significantly contributed to increasing the visibility of the brands, growing the number of followers, and improving sales results.“ (UAB Medical score)
„The student handled the tasks well, using his creative solutions and ideas to help the sales team and the administration achieve their goals. He used the theoretical knowledge gained during his studies and applied it to hotel communication and image creation, and strategy development. The student worked both independently and as part of a team, planned his time well, and completed his tasks on time. During the work, the student had to use and gain experience in analytical, creative, statistical, and communicative aspects related to marketing and beyond.“ (Radisson Blu Hotel Lietuva)
„The student has an excellent theoretical background in marketing, which she applies effectively in practice. She is inquisitive, eager to learn and grow, and proactive in offering suggestions. During her internship, she performed tasks that required analytical skills, creativity, and strong organizational abilities. She completed all assignments to a high standard and continued working with our company after the internship.“ (UAB Kalnapilis-Tauras group).
"Global marketing study programme seems to be applicable for educating and training young professionals so that they are ready to act as high-performers in the labour market locally and abroad."
Robertas Ivanauskas, Senior Manager - Consulting, Euromonitor International
Study Programme Graduates Work:
Testimonials
Joining the VU and Global Marketing program was spontaneous, but it was still my best decision. The main thing I appreciate about our studies is the professionalism of our lecturers, who are always prepared to give you real-life examples from their professional background. Also, I've never felt non-equality here. Our lecturers always refer to us as "colleagues" or "future colleagues," which makes me feel more confident and respected.
Studying Global Marketing gave me a lot of knowledge about how business works. Now, seeing companies' activities, I see it not only as a customer, but as a marketer, voluntarily and consciously becoming a marketing victim😄.
Jokes aside, I love my program. It already gave me a quality base for work in marketing, and I believe there's more to come!
Arina Balaban, Global marketing student
I can confidently say that this is one of the most well-rounded programmes for anyone looking to build a career in marketing. The course selection covers a wide range of areas within the field, and their relevance is constantly reviewed through regular feedback sessions with students.
The international environment created by the programme makes it much easier to transition into the global job market—working with people from different cultural backgrounds becomes second nature. While studying in a foreign language might seem intimidating at first, it really boosts your confidence, especially when it comes to networking with professionals from abroad, which I’d say is a key part of doing business.
I’d even argue this programme is one of the best choices if you’re considering an ERASMUS exchange. You don’t have to stress about understanding the material or language barriers as if it wa your first time switching to an English programme —you can just switch locations and immerse yourself in new cultures. And if going abroad isn’t for you, no worries—there are plenty of business opportunities right here within the faculty. Honestly, it feels like opportunities are just more accessible and easier to pursue thanks to this programme.
I would definitely recommend it to anyone who’s into psychology, business and data, since these three areas are present in almost every course.
Kornelija Keteriūtė, Global marketing student
“I really enjoy my bachelor’s degree program in the field of Global Marketing precisely due to the practicality of our studies, it is a definite highlight for me. A lot of the group projects we have, deal with application and research and implementation of our theory knowledge which makes studying this course really engaging. The professors involved are kind and promote a risk-free environment, which means you are free to ask questions/clarify doubts without any worries or repercussions. I believe this program, along with the various networking opportunities Vilnius University provides would be highly beneficially to me when it comes to getting a job as a marketing manager or consultant after I graduate.”
Bryan Lawrence Gonsalves
The marketing subjects I have studied during my time here have been incredibly interesting, and the knowledge I have gained is proving to be highly practical and useful in my personal and professional life.
I am particularly impressed with the marketing program that I am enrolled in. The curriculum is well-designed and provides a comprehensive understanding of marketing concepts and strategies. The program has equipped me with the knowledge and skills necessary to apply what I have learned in real-world scenarios, and I am confident that this will enable me to succeed in my future career endeavours.
The Faculty of Economics and Business Administration is highly qualified and experienced. Professors, doctors, and administration are committed to providing students the best possible education. The teaching methods are innovative and engaging, which has made learning both fun and effective. The quality of studies at Vilnius University is simply amazing.
The education I have received has been truly exceptional, and I am confident that other students will benefit greatly from the high-quality education and practical skills that our institution offers.
Adham Kordab
The programme is very broad indeed, covering topics from business statistics to digital marketing. But one of the biggest benefits of this study programme is its international knowledge: lecturers with global experience, students from other countries and topics tailored to an international context.
Nojus Sungaila, student, Loreal Brandstorm competition runner-up
The Global Marketing study programme is broad, diverse and flexible enough to combine studies with other activities. I am glad that the studies have given me the opportunity to learn how to work in a team, how to plan my time, and have enriched my academic English in marketing.
Rūta Karvelytė, student, Loreal Brandstorm competition runner-up
"It was one of the best decisions in my life to choose Vilnius University! I really felt in love with the lectures and the approaches of the professors: it was so interesting to study and after one semester I felt that I actually became more aware of my concentration. Moreover, the staff of university is super nice and helpful: they are ready to help you no matter what kind of problems you have and all the time wish you just the best! As well I really loved the atmosphere of my study group: we were having both Lithuanians and international students from all over the world, so you can learn about other countries all the time!
And, for sure, Vilnius is an amazing city to live: it is becoming your home and then you can’t imagine your life without coming back to it! I highly recommend to study in VU: it is a place that will change your life!"
Lidziya Lysiankova, graduate from Belarus
Fee & Finances
Annual tuition fee: 3660* Eur
Tuition fee might be postponed, but no later than December 1 in the Autumn semester and May 1 in the Spring semester; or can be payed in installments no less than 30 % of the semester tuition fee before the first month of each semester and dividing the remaining sum to one or two instalments which have to be paid before 1 December in the Autumn semester and 1 May in the Spring semester.
*Tuition fee might change insignificantly due to state regulations.
STATE FUNDED PLACES AND LOANS
State-Funded Places for Bachelor Students
Citizens of the Republic of Lithuania or other member states of the European Union (EU), European Free Trade Association (EFTA), persons (non-EU/EFTA) granted a right of permanent residence in the Republic of Lithuania, children, grandchildren and great-grandchildren of the Diaspora and people of Lithuanian origin, can apply for the State-Funded Place in the programme.
For more information, please follow this link or contact us by e-mail at
State-Supported Loans
Students are granted the possibility to apply for State-Supported Loans that are issued through a selected bank for one academic year. Loans can be given in these cases:
– To cover the tuition fee. The maximum amount equals the yearly tuition fee for the study programme you attend. This loan is paid directly to the account of the University;
– To cover living expenses. The maximum amount currently is 2000,00 EUR per year. This loan is paid in equal monthly instalments until 1 July to the borrower's personal account (for last year students until graduation);
– For partial studies abroad. The maximum amount currently is 2400 EUR, to be paid all at once to the borrower's personal account.
The loan repayment period begins no later than 12 after graduation, or termination of studies and is repaid within no more than 15 years from the beginning of the repayment period.
The applications and disbursements of the study loans are carried out by the State Studies Foundation. Please note that there are requirements that you must meet in order to be able to apply for the loan. More information
TUITION FEE POSTPONEMENT/PAYMENT BY INSTALMENT
Students who pay for their studies can apply for:
– Postponement of tuition fee for the semester for no later than December 1 in the Autumn semester and May 1 in the Spring semester;
– Semester tuition fee payment by instalments – paying no less than 30 % of the semester tuition fee before the first month of each semester and dividing the remaining sum to one or two instalments which have to be paid before December 1 in the Autumn semester and May 1 in the Spring semester.
Applications for both of the options are only available form the second year of the studies for those admitted via the admission system at apply.vu.lt. Applications are welcome during the first month of each semester via the eStudent environment.
TUITION FEE REDUCTION & COMPENSATION
The tuition fee for the semester could be reduced:
– For students actively engaged in scientific research at the University, for one semester.
Up to 100 % of the semester tuition fee could be reduced for the students who are champions or prize winners of the world or European student research contests, co-authors of inventions patented by the European Patent Office (EPO), the United States Patent and Trademark Office (USPTO), or the Japan Patent Office (JPO).
From 30 % to 90 % of the tuition fee could be reduced for students, who are champions or prize winners of Lithuanian research contests.
– For students actively engaged in cultural activities at the University for the period no less than two years, for one semester.
From 30 % to 90 % of the fee could be reduced for students, who as members of the University’s performance art groups, have represented the University and become winners of awards and prizes at international and national music, theatre, choir, folklore contests or festivals.
– For students actively engaged in sports and so representing the University, for one semester.
Up to 100 % of the fee could be reduced for sportsman students if they are members of or candidates to the national Olympic team, world champions and prize winners in adult or youth competitions of their chosen branch of sport, European champions and prize winners, champions and prize-winners of world student championships.
From 30 % to 90 % of the fee could be reduced for students, who are champions and prize winners of Lithuanian championships, SELL (Baltic Student Games) champions and prize winners, champions of Lithuanian student games, members of Lithuanian national adult and youth teams, members of the University teams.
– For employees of the University (with the possibility to distribute the payments within semesters).
Up to 70 % of the tuition fee could be reduced for employees of the University who have been working at the University part-time or full-time for at least 10 months.
Tuition Fee Compensation
The tuition fees paid for separate semesters could be compensated for students with excellent learning outcomes. The students who have the right for tuition fee compensation must:
– Be eligible for State-Funded study places at Lithuanian higher education institutions (Citizens of the Republic of Lithuania or other member states of the European Union (EU), European Free Trade Association (EFTA) or the United Kingdom (UK), persons (non-EU/EFTA/UK) granted a right of permanent residence in the Republic of Lithuania, children, grandchildren and great-grandchildren of the Diaspora and people of Lithuanian origin);
– Have no academic debts;
– Have reached the excellent or typical level of learning achievements.
The list of students who have achieved the best learning outcomes is provided to the State Studies Foundation by the University. Tuition fees are compensated every year. Students granted tuition fee compensation are informed personally and are ought to submit an application for the compensation to the State Studies Foundation. You can get more information by contacting the
State Studies Foundation.
TRANSFER TO SATE-FUNDED PLACES
Students in places not funded by State may transfer to State-Funded places if:
– They are eligible for State-Funded places at Lithuanian higher education institutions (Citizens of the Republic of Lithuania or other member states of the European Union (EU), European Free Trade Association (EFTA) or the United Kingdom (UK), persons (non-EU/EFTA/UK) granted a right of permanent residence in the Republic of Lithuania, children, grandchildren and great-grandchildren of the Diaspora and people of Lithuanian origin);
– They comply with the criteria of good study performance;
– There is an available State-Funded place after a student at the same study same field of study, the same form and the same course is expelled from the University, or terminates the studies. In cases like this transfer is proceeded twice a year, during the first month of each semester;
– There is an available State-Funded place after a student in the same field of study, the same form and the same course loses their State-Funded place during rotation. In cases like this, State-Funded places are filled once a year, after the rotation – before 15 October.
Information regarding available State-Funded places is announced by the Academic Core Unit on their website and on the
eStudent environment.
More information regarding assessment and rotation could be found
here
SCHOLARSHIPS
VU FEBA Admission Scholarship
Ten one-off Scholarships equal to 1000,00 EUR each will be awarded for the most motivated and competent international students applying to the Bachelor's and Master‘s programmes of Faculty of Economics and Business Administration.
The Scholarship is payable directly to the successful applicant after their arrival to study at Vilnius University Faculty of Economics and Business Administration.
Eligibility:
Candidate from any foreign country will be awarded after successful admission procedure and motivation interview to any Bachelor's and Master‘s study programme at Vilnius University Faculty of Economics and Business Administration. The ranking of best students will be made after motivation interview where students get points depending on their grades, motivation to study in Lithuania, Vilnius University and chosen study programme. If different students get same score, then grades average is compared, if also coincides the higher motivation score will be evaluated. To get the scholarship students must pay first tuition fee for their studies.
Scholarships To Get During the Study Period
All students of the University can apply for different scholarships during the study period. The way these scholarships are disbursed is stipulated by the Vilnius University Scholarship Regulations and the Lithuanian Law. More information
Incentive Scholarship – a monthly scholarship for students with excellent learning outcomes. The scholarship is granted for students every semester for the results of the previous semester – in March for the results of the Autumn semester and in October – for the results of the Spring semester.
The provided amount (60,00 EUR or 100,00 EUR) depends on the learning outcomes (the student's place in the rank of students each semester). Around 10 % of the course students get the incentive scholarship.
One-Off Social Scholarship – a scholarship, provided in the case of financial problems caused by such unfortunate events as the illness of the student or a family member, the death of a relative, natural disaster and so on. Applications for the scholarship can be filled at the eStudent environment anytime throughout the study period.
The size of the scholarship (from 80,00 EUR to 480,00 EUR) highly depends on how difficult the situation is to the applicant.
One-Off Earmarked Scholarship – a scholarship granted for students with relevant achievements in sports, cultural and scientific/social activities. The application for the scholarship with the required documents could be submitted to the eStudent environment until 25 March in the Spring semester and until 25 October in the Autumn semester.
The size of the scholarship (form 40,00 EUR to 600,00 EUR) depends on the achievements.
Nominal Scholarship – a scholarship granted for students based on certain fields of activity for their achievements or contributions in these fields. The grounds and principles of granting nominal scholarships are established in the regulations of a specific nominal scholarship and/or support agreement. Please contact the Academic Core Unit where you study to find out your options.
Social Scholarship – a scholarship (260,00 EUR) provided by the State Studies Foundation granted for students who meet at least one of these requirements:
– If they come from a family with a difficult financial situation;
– If their working ability is reduced to 45 % or more;
– If they are not older than 25 and have been granted guardianship before their full legal age.
You can only be granted the social scholarship if you as well are a citizen of a European Union (EU) of European Free Trade Association (EFTA) member country, or if you are an international student (citizen of non-EU or non-European Economic Area country) and have been granted permanent residency in Lithuania (not applicable for foreigners of Lithuanian origins).
The applications for social scholarships have to be submitted to the State Studies Foundation from the 15 September until 10 October in the Autumn semester and from 20 January until 20 February in the Spring semester. Please contact the State Studies Foundation for more detailed information.
Support for Foreigners of Lithuania
Social Scholarship – provided for students in a tender row based on the study programme and the year of studies, the form of the studies and the achievements. The scholarship (130,00 EUR) is granted each semester and is disbursed every month.
Social Disbursement – granted for foreigners of Lithuania who meet one of these requirements:
– Students of age 26 and under, whose both parents or guardians are dead (319,00 EUR);
– Students of age 26 and under, whose one of parents or guardians is dead (261,00 EUR);
– Students of age 26 and under, whose one of parents or guardians has a disability (232,00 EUR);
– Students of age 26 and under, who come from large families where at least 3 underage children or young adults (of age 26 and under) are enrolled on formal education programs (203,00 EUR).
The applications for social scholarships and social disbursements have to be submitted to the State Studies Foundation until September 30 in the Autumn semester and February 20 in the Spring semester. Please contact the State Studies Foundation for more detailed information.
State Scholarship for the Lithuanian Language and Culture Courses
Education Exchanges Support Foundation takes pleasure in offering Lithuanian state scholarships for students, lecturers and researchers of foreign countries to attend Lithuanian language and culture courses.
More information.
For Students
Students of this program choose their own places for internships, but the faculty, in cooperation with various business companies and state institutions, offers the opportunity to carry out internships according to signed partnership agreements. In the table you will find information about the opportunities for this study program and contacts where students can apply for internships directly.
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Indrė Kukučionienė
+370 5 249 0830
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Monika Majutė
+370 660 29131
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Justina Pičlalova
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Dmitrij Dolgov
+37062500695
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Audra Kondrotė
+370 686 35653
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Evelina Masalskaitė
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