Internship (Management and Business Administration)
SIGNING OF INTERNSHIP AGREEMENTS AND IMPORTANT DATES
Professional internships are envisaged during the eighth semester of Bachelor studies, from the 4th of February to the 1st of May, 2021. Professional internship lasts 14 weeks and is 15 credits in volume.
The deadline for signing the internship agreement is the 18th of January, 2021.
The agreement has to be signed by the three parties: a student, an internship organization and vice-dean for studies (assoc. prof. dr. Roma Adomaitienė, room 404).
Students, who are not able to sign the Internship agreement due to serious reasons or who have found an Internship position in a foreign country, have to present an official confirmation letter from the accepting organization. The official confirmation letter should include the following information:
The exact dates of the professional internship;
The agreement of the Internship organization to assign an internship supervisor, their position in the organization, name, surname (contact details can also be included);
The confirmation of the internship organization, that it will provide the student with necessary conditions for carrying out the internship.
The official confirmation letter should be addressed to the Dean of the Faculty of Economics and Business Administration by the authorities of the internship organization. The official confirmation letter has to include the official details of the organization and has to be signed and stamped by the authorities of the internship organization.
The period from 02-05-2021 to 15-05-2021 is allocated for the completion of the internship report and its defence. The report has to be presented to the internship supervisor assigned by the Faculty, who will evaluate the internship. It is recommended to present the internship report 2-3 weeks before the deadline, so the student would have time to improve it.
GOALS OF PROFESSIONAL INTERNSHIP
MARKETING AND GLOBAL BUSINESS BRANCH
to analyse the current marketing situation of the organization: preparation of macro, micro and internal marketing environments; to prepare organization’s threats/opportunities and strengths/weaknesses (SWOT) analysis on the basis of the organization’s current marketing situation;
to identify the target market of the internship organization; to determine what marketing goals are aimed at in a defined market(-s); to provide practical recommendations and suggestions for achieving the goals.
REQUIREMENTS FOR AN INTERNSHIP ORGANIZATION:
While choosing an internship organization, it is suggested to evaluate its suitability paying attention to the three aspects: 1) specifics of an organization; 2) specifics of the department of the organization in which the internship will be done; 3) specifics of tasks that will be carried out during the internship.
1) Specifics of an organization:
Every business organization is acceptable;
Non-profit organizations are acceptable if their activities are at any point related to marketing, market researches, trade/commerce, separate marketing areas (advertising, public relations, etc.). Non-profit organizations that consult on previously mentioned topics or perform certain marketing functions or related projects are also acceptable
Governmental institutions are also acceptable if their activities include certain marketing functions or related projects (carry out market researches, advertising activities, communicate via interactive, social marketing/communication channels, etc.).
2) Specifics of organization departments:
Marketing (including e-marketing, m-marketing, interactive marketing, direct marketing, etc.) Departments are acceptable for an internship;
Sales (e-sales, international sales, merchandising) departments are acceptable;
Public relations/communications departments are acceptable;
Goods/services/brand/market segment departments are acceptable;
Customer/sales/marketing management departments are acceptable;
Market researching departments are acceptable;
Customer/sales/marketing data analysis departments are acceptable;
New product/service/brand development departments are acceptable;
Marketing departments are acceptable;
Logistics departments are acceptable.
3) Specifics of tasks that will be carried out and functions of an intern during the internship:
Activities and functions related to marketing or its fields (brand, advertising, public relations, customer service);
Development and implementation of strategies, implementation control, analysis and presentation of achievements;
Development of separate marketing campaigns, their implementation, implementation control, analysis and presentation of achievements;
Development, testing, improvement of particular marketing solutions, analysis and presentation of achieved effects;
Search for marketing partners (advertising companies, media planning companies, public relations companies, etc.), their selection and negotiations;
Activities related to market researches and/or separate stages of market researching (marketing situation analysis, research goal formulation, development of research tools, data processing, analysis and presentation of data, etc.) Are also acceptable as suitable activities for an intern;
Activities related to sales and separate stages of sales processes (search for potential customers, introduction of new products or services to the current or potential market, sales of products or services, sales management and control, sales negotiations, analysis and presentation of sales) are also acceptable as suitable activities for an intern;
Activities related to customer service are acceptable as suitable activities for an intern;
Activities related to the training in the field of marketing of customers/employees of an organization are acceptable activities for an intern.
In addition. Since the title of the branch of the study programme is Marketing and Global Business, it is recommended that the internship would be related to foreign markets, cultures, consumers. For example, the internship would be carried out at an international company, or while working with foreign clients while using a foreign language for communication.
Note: If due to the global pandemic the study process and its administration in the spring semester of 2021 is carried out remotely, then the submission and defence of professional internship reports will also be carried out remotely. Students will be notified about that separately.
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