Congratulations to Yiyuan Ying on successfully defending her dissertation, “The Impact of Virtual and Human Influencers’ Characteristics on Purchase Intention” and earning a PhD in Management!
Her research explores a highly relevant topic – how the characteristics of virtual and human influencers affect consumers’ purchase intentions.
The scientific supervisor of the dissertation was Prof. Dr. Vytautas Dikčius.
We wish Yiyuan every success, inspiring research opportunities, and many new professional achievements!
