In 2025, the Bachelor’s Programme in Global Marketing at Vilnius University’s Faculty of Economics and Business Administration was positively evaluated by international experts and accredited until 2032.
International accreditation is an important confirmation that the study programme meets the highest quality standards. It ensures that the programme’s content, teaching methods, and learning outcomes are relevant and highly valued.
Accreditation also provides future students with a clear guarantee of quality. It means that throughout their studies, they will acquire knowledge and skills that meet the needs of today’s labour market.
The Global Marketing programme prepares specialists capable of analysing markets, developing and implementing marketing strategies, planning pricing, logistics, and communication, organising advertising campaigns, and working in intercultural business environments. These studies develop not only practical marketing skills but also a strategic understanding of business processes in a global context.
This programme is considered one of the best and most internationally oriented study programmes at the Faculty, as well as one of the most popular in Lithuania.