We would like to invite you to participate in the EMAC Regional Conference 2022, which will be held in 21-23 September 2022, Kaunas. Conference Theme: Reshaping Consumer Centered Marketing.
One of the keynote speakers at the conference will be VU FEBA professor Dr. Sigitas Urbonavičius. In addition, after the conference, a special issue of the scientific journal "Organizations and Markets in Emerging Economies" will be published. The best papers of the conference will be invited to be published in this issue.
More about the conference:
The consumer has always been at the center of business and social marketing. However, technology transformation has reshaped consumer behavior patterns and, in turn, is continuously rearranging the role of marketing. Significant changes in individual lives and business environment encourage to search for new opportunities and approaches to both strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption become fundamental pathways of technology-enabled daily life.
We invite papers dealing with, but not exclusive to, a wide range of consumer-centered marketing topics: Technology-enabled consumer behavior patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalization and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Consumer Psychology, etc.
Paper submission deadline: 25 April 2022 (16:00 CET)
Organizers: Kaunas University of Technology and VU Faculty of Economics and Business Administration.
More information: https://emacregional2022.ktu.edu