Have you ever contemplated which career would suit you best? One that is both non-negotiably profitable and offers room for creativity? One that is consistently in demand in the job market? A career that you could pursue anywhere in the world?
If you've recently checked LinkedIn or other international online job-ad platforms, you might have noticed that the field of Marketing is currently experiencing a significant boom. Every company requires a Marketing professional, whether it's in biotechnology sales or providing legal advice for those who cannot afford it because of a simple contemporary truth: if no one knows about you, you are doomed to fail. No company can thrive without an effective Marketing strategy and its implementers.
But what is Marketing really about? Is it the ability to use digital tools to enhance a brand's reputation and increase sales? Is it solely about advertising? Not quite. Marketing is a much broader area of expertise that encompasses knowledge of finance (how money works), accounting (managing finances), management (leading teams and organizing business processes), data analytics (understanding the target audience and their preferences), media planning (not just how to advertise, but where and when), and much more. It might not sound easy to master all of these aspects, but it's definitely worth the effort.
Imagine learning from instructors who are marketing practitioners, bringing you the most up-to-date information related to Marketing. Envision being part of an international community where diverse approaches to specific marketing areas in various countries evolve into an education that goes beyond the syllabus. It's no surprise that the Global Marketing Bachelor's study program offered by Vilnius University was recognized as the best marketing program in Lithuania in 2022. Similarly, the track record of graduates demonstrates that the Marketing and Integrated Communication Master's program leads to highly successful careers both within and outside of the EU.
According to a student survey, what appeals most to international students studying either Global Marketing or Marketing and Integrated Communication (or both, sequentially pursuing Bachelor's and Master's degrees to become top-level marketing professionals or researchers) at Vilnius University is not only the university's offerings (Erasmus opportunities to expand international experience through semesters in Germany, Netherlands, UK, or USA, the chance to work while studying, scholarships, and affordable dormitories), but also the fact that Vilnius University holds the top position among universities in Lithuania (both in terms of study quality and student population) and that Lithuania itself is ranked among the top 50 rising startup ecosystems globally. Such achievements would not have been possible without the highest standards in Marketing education.
Admissions for the Global Marketing (Bachelor's Degree) and Marketing and Integrated Communication (Master's Degree) programs are now open. While the application deadline is June 1st, 2024, the number of students accepted into both programs is limited. Applying earlier ensures a better chance of acceptance. Don't miss this opportunity!
Giorgi Gogitidze, graduate from Georgia
It is never an easy task to choose an university for studying, especially for a non-EU citizen. Online research, ratings, reviews, feedbacks from students, etc. are the things that help on the way; however, the doubts regarding the linkage of the choice with the career/personal aspirations are very strong. I’ve also been there once. Now, as a successful graduate (Marketing and Integrated Communication) from Vilnius University, I can say that my choice was right. There are at least two reasons for that.
First, the studies in Vilnius University are not about memorizing things, but rather about the blending business practices with their adequate theoretical understanding. Lots of invited foreign and local guest speakers make this even more attractive and almost entertaining. This gives a strong start for a career in addition to the formal value of an EU diploma that opens many doors for non-EU citizens. Also, there is an additional value of the diploma that is granted specifically by Vilnius University – the top university in the country and the one of the 500 best universities in the world.
Second, living in Vilnius is an amazing experience of integration into a truly international community among the students from many countries and broader. Student life is very active, and this is fun. But broader experiences are about the place where almost everybody speaks English and where dozens of international companies ask for right education and English language skills. If one has both of them – the career doors are opening.
Marius Graf, graduate from Germany
After I have received my Bachelor‘s degree in Germany, I wanted to study in a foreign country and therefore I decided to apply for the Master program in Marketing & Integrated Communication at Vilnius University. It turned out to be a very good decision for several reasons.
Firstly, the mix of subjects is well-balanced and the learning outcomes are great.
Secondly, the classes are small with students from all over the world, which creates an informal and international study environment.
Thirdly, guest lecturers are invited regularly to provide different perspectives on the topics covered in class.
Fourthly, the campus has a modern library, the professors are always happy to offer help/give advice, and there are numerous opportunities to engage in student activities besides studies.
All in all, I can highly recommend this study program at Vilnius University and I would always make the same decision again! Also, Vilnius is an amazing student city that you should not miss out on!
Adham Kordab, graduate from Lebanon
The marketing subjects I have studied during my time here have been incredibly interesting, and the knowledge I have gained is proving to be highly practical and useful in my personal and professional life.
I am particularly impressed with the marketing program that I am enrolled in. The curriculum is well-designed and provides a comprehensive understanding of marketing concepts and strategies. The program has equipped me with the knowledge and skills necessary to apply what I have learned in real-world scenarios, and I am confident that this will enable me to succeed in my future career endeavours.
The Faculty of Economics and Business Administration is highly qualified and experienced. Professors, doctors, and administration are committed to providing students the best possible education. The teaching methods are innovative and engaging, which has made learning both fun and effective. The quality of studies at Vilnius University is simply amazing.
The education I have received has been truly exceptional, and I am confident that other students will benefit greatly from the high-quality education and practical skills that our institution offers.
