Subjects
- Statistical analysis of survey data, using SPSS
- Research methods
- Final work project I
- Final work project II
- Basics of marketing research
- Methods and research methodology
Research Publications
Research Publications could be found here
Research Areas
- Consumer behavior in online learning
- Buyer price perception in the online environment
- Importance of gamification elements for service marketing.
- Impact of opinion leaders and eWOM on consumers‘ behavior
