L’Oréal company is organizing an innovative competition like no other that has brought together ambitious students from all over the world for the past 28 years.

In this competition participating:

  • 40,000+ students
  • 65 countries and regions
  • 80+ hours of E-learning
  • 10,000+ innovations

The aim of this project is to build an amazing team of 3 superheroes to solve the mission. They have to come up with the most innovative idea, sharpen it throughout the selection process and become the champion of their country. In the final step, selected team will fly to Paris, immerse them at L’Oréal’s headquarters and pitch their innovation to top L’Oréal executives.

We are happy to announce that two teams from VU FEBA are going into the next stage, of the competition. Both teams’ members are Marketing Management students. First team is Gaïa and the members of it is Mael Ravon, Celine Gilet and Clarisse Middleton - visiting students, ERASMUS exchange program. Second team called Brandcycle, which members are Silvija Ungeityte, Kamile Kavoliunaite, Viktorija Samuilaite.

Good luck to our students in the next stages of the competition!

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