Importance of marketing can’t be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. Global marketing programme is designed for students who want to get knowledge about essential and digital marketing elements, to un- derstand consumers’ behavior, to learn to analyse and manage marketing resources in a global business environment. Students will know how to use variety of contemporary marketing and com- munication tools , and learn to assess consumers’ needs by ana- lysing examples from international businesses.
Tuition Fee for semester: 1320 Eur.
Tuition Fee for year: 2640 Eur.