We are pleased to invite to the first online research seminar on Global Value Chains and International Operations. Please join Zoom (see link below).

Date and time: 29 November 2021, 15:00-16:00

Presenter: Dmitrij Slepniov, PhD, Associate Professor at the Department of Business and Management, Aalborg University, Denmark. He holds an MSc from the London School of Economics and a PhD from Aalborg University. His current teaching, research work, and publications focus on innovation strategy, value chains and upgrading of Chinese firms, servitization and service design. His international experience includes teaching and research programs in close collaboration with industry in Denmark, Lithuania, Japan, S. Korea and China.

Title: Conflict by design and why institutions matter in service design: A case of a German Creative Agency in China

The presentation will be based on a paper published earlier this year in the Journal of Business Research:

Struwe, S., Slepniov, D. (2021). Conflict by design and why institutions matter in service design: A case of a German Creative Agency in China, Journal of Business Research, Vol. 130, pp. 124-136, https://doi.org/10.1016/j.jbusres.2021.03.035.

Abstract: The paper sets out to advance our understanding of various aspects of service design and service provider–customer relationships in business-to-business (B2B) environments. It employs an in-depth single embedded case study of the relationship between a German creative agency and a German industrial client operating in China. The work chronicles how their relationship developed over time, eventually resulting in a breakdown, and captures an array of contributing factors. In addition to the main findings, the presentation will discuss the overall framing of the paper, its methodological and theoretical choices.

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Meeting ID: 611 7787 9955


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